Bottom Line: – Don’t buy into the influencer hype. For older kids, Prime Hydration can be safe once in a while, however it does pose a risk of vitamin toxicity if consumed in excess. Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old.
Contents
- 1 Can kids drink prime drink?
- 2 How old should you be to drink Prime?
- 3 Can 12 year olds drink Prime?
- 4 Can a 13 year old boy drink Prime?
- 5 Is Prime a drink for adults?
- 6 Does Prime have alcohol in it?
- 7 Is Prime a healthy drink?
- 8 Why is Prime so expensive?
- 9 Are 10 year olds allowed Prime?
- 10 Does Prime have caffeine?
- 11 Is Prime a sports drink?
- 12 Is Prime a drink for adults?
- 13 Is Prime energy drink good for you?
Can kids drink prime drink?
– A single 12-ounce can of Prime Energy reportedly contains 200 milligrams of caffeine (~16.7 mg/oz), roughly the same as six cans of Coca-Cola or two Red Bulls. That’s between 5–7 times the amount of caffeine as a similar serving of the average soft drink.
- Prime Energy has substantially more caffeine than other popular caffeinated drinks.
- According to the FDA, a typical carbonated 12 oz soft drink contains 30–40 mg of caffeine.
- For ease of comparison, that’s about 2.9 mg/oz.) An 8 oz cup of green or black tea has 30–50 mg of caffeine (~5mg/oz), while an 8 oz coffee can have 80–100 mg of caffeine (~11.25 mg/oz).
Some of the biggest brand-name energy drinks are in the same ballpark as coffee, An 8.4 oz can of Red Bull, for instance, has 80 mg of caffeine (~9.5 mg/oz), and a 500 ml can of Monster has 160 mg of caffeine (~9.5 mg/oz). These drinks also contain sugar.
How old should you be to drink Prime?
p”>
Popular YouTuber Logan Paul’s energy drink Prime has more caffeine than coffee or Red Bull. Despite warnings that it’s only for adults, Prime drinks are popular with kids and teens. Experts say too much caffeine can be dangerous, and young people are especially at risk.
Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Federal regulators are scrutinizing the wildly popular energy drink Prime, backed by superstar YouTubers Logan Paul and KSI, following reports that the beverage is a hot commodity among children who could be at risk from the high caffeine content.
While caffeine is safe for adults to consume in moderation, too much of it can cause health problems that range from mild (jitters, anxiety) to serious (rapid heart rate, dehydration, even death in extreme cases). And kids are particularly susceptible to caffeine’s effects, with current guidelines suggesting there is no safe amount of caffeine for kids under 12, according to the Cleveland Clinic,
While the Prime website specifies the energy drink is intended for those 18 and older, the brand has become a status symbol at schools. Prime’s Hydration sports drink (which contains electrolytes and no caffeine) was launched in 2022 with an intense marketing campaign,
Why is Prime energy 18?
A new energy drink called PRIME is giving parents, teachers, and now lawmakers a caffeine headache. Branded as “the fastest growing sports drink in history” by two famous YouTube influencers, investors, and Super Bowl ad campaign stars Paul Logan and KSI, PRIME energy drink has more caffeine than beverages like Red Bull and has become a must-have drink for preteens and teens.
- The problem? PRIME contains more caffeine than is considered healthy for anyone under 18.
- PRIME has caused such a stir that it is now being banned in schools, where kids are even selling the drink to each other, according to parents on Twitter.
- Senate Majority Leader Chuck Schumer has also gotten involved in the debate over PRIME.
The Senator from New York sent a letter to the Food and Drug Administration (FDA), calling for an investigation into these popular drinks. He says the drink has become a status symbol on social media. But the company lacks necessary warnings and information for parents.
Health claims by the ‘sports’ beverage PRIME.The marketing of PRIME’s energy drink, which is social media and influencer-specific.Caffeine content as well as sufficient warnings and/or labeling on both the product and its website.Is this level of caffeine included in the product safe for children?
Is Prime Hydration 18?
The bottom line – PRIME Hydration and Energy drinks state on their labelling that children aged 15 and 18 years old respectively should not consume these drinks. However, given the audience of the two influencers, both Hydration and Energy drinks have established popularity amongst pre-teens and teens, which has raised reasonable concerns about how safe these drinks are for children and whether they should be sold in Australia.
Whilst these drinks can be purchased in Australia, they have been classified as a supplement, rather than a food or drink, which is far less stringent The science tells us that replenishing your fluid and energy requirements post-strenuous physical activity is necessary to support recovery and future sports performance.
However, it is unlikely that there would be significant benefits offered by drinking PRIME Hydration over water for most recreational athletes. Whilst caffeine as a supplement has been found to be effective in enhancing sports performance, many people respond differently to different amounts of caffeine, and 200mg caffeine/occasion may have undesirable side effects, such as jitteriness, fast heart rate and increased bowel motility.
For children, the safety surrounding the key ingredients in both of these drinks has not been established in the instance of BCAAs, and the excessive amounts of Vitamin A and caffeine may pose health risks to children who consume them. Credit:, Accredited Practising Dietitian and Lecturer at the University of Newcastle,
As published on website. : PRIME Drinks – why the hype and are they safe for children?
Is Prime drink OK for a 14 year old?
Is Prime Energy safe for kids? – On the other hand, the fizzy Prime Energy contains caffeine and SHOULD NOT be consumed by children under the age of 18 as well as some other people. This is stated on the Prime website: ‘PRIME Energy contains 140mg of caffeine, per 12 oz.
Can. PRIME Energy is not recommended for children under the age of 16, women who are pregnant or nursing or individuals who are sensitive to caffeine.’ A doctor has issued a warning to parents about children about the drink’s high caffeine content, and a child reportedly had to get their stomach pumped after a cardiac event after drinking it.
The energy version of Prime isn’t officially sold in major supermarkets in the UK yet, but smaller corner shops like the famous Wakey Wines in Wakefield have been selling them for £100 per can. Since April they have been set to become more widely available in the UK.
Can 12 year olds drink Prime?
Senate Majority Leader Chuck Schumer is urging the Food and Drug Administration to investigate an energy drink from YouTube stars Logan Paul and KSI, which Schumer says has an “eye-popping” amount of caffeine and seems to target kids in its marketing on social media.
The beverage, PRIME Energy, contains 200 milligrams of caffeine — the equivalent of more than two cups of coffee, roughly six Coca-Cola cans or 2.5 cans of Red Bull. “Two-hundred milligrams is a lot for a child,” said Dr. Ran Goldman, a pediatrician and professor of pediatrics at the University of British Columbia.
Goldman and other pediatric nutrition experts said children should not consume any amount of caffeine. Even a little bit of caffeine can cause kids to develop anxiety, jitters, decreased appetite or increased heart rate or blood pressure, according to Chenin Nickel, an assistant professor in the Department of Nutrition at the University of Nevada, Reno.
If kids drink too much, it is actually possible to overdose on caffeine,” Nickel said. “It is a stimulant that affects the central nervous system, so if kids overdose on caffeine, that can result in seizures, abnormal heart rhythms, coma and even death.” Paul and KSI launched the PRIME beverage brand last year.
Its first product, a sports drink called PRIME Hydration, does not contain caffeine. PRIME Energy, meanwhile, debuted in January and has roughly the same amount of caffeine as some other popular energy drinks, such as 5-hour Energy and Ghost, but significantly more than Monster or Red Bull.
- Ids see it on their phones or as they scroll, and they actually need it and the problem here is that this product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, this product has one true target market: children under the age of 18,” said Schumer, D-N.Y.
- The PRIME website and PRIME Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing.
“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers,” PRIME’s representatives said. They added that PRIME Energy “contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.” In the U.S., many energy drinks are considered dietary supplements, which means companies can produce and sell without notifying the FDA.
- As a result, the beverages are difficult to regulate, though the FDA can still restrict ingredients that pose a “significant or unreasonable risk of illness or injury” or require changes to a product’s label.
- For healthy adults, the FDA says it’s safe to consume up to 400 milligrams of caffeine per day — the equivalent of about four or five cups of coffee.
Among children, however, the American Academy of Pediatrics discourages caffeine consumption because it can be addictive and potentially stunt brain development. Caffeinated energy drinks in particular “have no place in the diet of children and adolescents,” the academy has said, since they don’t provide a health benefit over water and may contain excessive sugar and calories.
- Goldman said he often treats young patients with sleep disturbances due to energy drink consumption.
- That can be especially dangerous for teens who are just starting to drive, he added, since it can decrease their reaction time.
- Energy drinks also run the risk of accelerating kids’ heart rates when mixed with ADHD medications, Goldman said.
He added that he sees adolescents in his emergency department who were influenced by social media to consume energy drinks. The beverages are easily accessible to kids, Goldman said, since they’re sold in grocery stores. “It’s becoming a trend,” he said.
They used to seek the new shirt or pants or shoes. Now it’s what drink is cool to drink.” Schumer expressed concern on Sunday that children may be drinking PRIME without their parents’ knowledge, calling it “one of the summer’s hottest status symbols for kids.” According to the National Institutes of Health, energy drinks are the most popular dietary supplement consumed by U.S.
teens and young adults next to multivitamins. Nearly one-third of teens between 12 and 17 years consume them regularly. A 2022 analysis of TikTok videos found that most videos featuring energy drinks portrayed the beverages favorably and had high levels of engagement. Aria Bendix Aria Bendix is the breaking health reporter for NBC News Digital.
Is Prime safe for a 13 year old?
Bottom Line: – Don’t buy into the influencer hype. For older kids, Prime Hydration can be safe once in a while, however it does pose a risk of vitamin toxicity if consumed in excess. Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old.
Can a 13 year old boy drink Prime?
Prime hydration, all things considered, might be a superior option in contrast to other hydration drinks since it has no added sugar and less concerning fixings. Yes, a 13 year old can drink Prime. However, it is not recommended for anyone under the age of 18.
Is Prime a drink for adults?
The cans of the energy drink state that the product is not recommended for children under age 18, women who are pregnant or nursing, or people who are sensitive to caffeine. Schumer says this warning is not enough, and parents could get the caffeinated and non-caffeinated beverages of Prime mixed up.
Is Prime drink safe?
What Are the Ingredients in Prime Energy and Prime Hydration Drinks? – The base of both Prime drinks is filtered water and coconut water. They are sweetened with sucralose, and have electrolytes, B vitamins, and branch-chain amino acids. Only the energy drink has caffeine.
In addition to their caffeine, CR’s Keating has other concerns about the ingredients in these drinks. For example, both drinks contain more than 100 percent of the recommended daily value of vitamins B6 and B12. While B vitamins do support energy production—they help your body turn the carbohydrates, fats, and protein in the foods you eat into energy—you don’t need mega doses to get that effect.
And most people get enough B vitamins from food, says Carl at the American Academy of Pediatrics. The daily values for nutrients are calculated for a 2,000-calorie diet, so some kids who eat less might need even less. While these vitamins may not pose immediate harm, combining these drinks with other fortified foods and vitamins can result in unnecessarily high intakes, Keating says.
- Prime drinks contain sucralose, an artificial sweetener, rather than table sugar or high fructose corn syrup.
- But artificial sweeteners (sometimes called non-nutritive sweeteners, or NNS) may not be a safe alternative, especially for kids.
- Earlier this year, the World Health Organization advised against using artificial sweeteners for weight control.
At the time, Francesco Branca, WHO director for nutrition and food safety, said in a statement: “NNS are not essential dietary factors and have no nutritional value. People should reduce the sweetness of the diet altogether, starting early in life, to improve their health.” Several studies have raised concerns about the effects of artificial sweeteners, and studies on these ingredients usually don’t include children.
Does Prime have alcohol in it?
Amazon.com: Preguntas y respuestas de los clientes Mostrando 1-4 de 4 respuestas No, it doesn’t have alcohol and it really taste good. I use it with water and also with juice. Enjoy! · 16 de febrero de 2018 ¿Esta información te resulta útil? | No it doesn’t contain any alcohol. It is concentrated with vinegar.
· 16 de febrero de 2018 Una persona encontró esto útil. ¿Y tú? | No, it’s straight fruit vinegar. Not sure mixing it with any alcohol would be a good idea due to the acidic content of the vinegar and the alcohol might make you feel sick · 16 de febrero de 2018 ¿Esta información te resulta útil? | No, absolutely not.
These are fruit vinegar drink concentrates. You could certainly use them to make a cocktail, but they are not commonly used in that way. Kudzu Jelly · 16 de febrero de 2018 ¿Esta información te resulta útil? | : Amazon.com: Preguntas y respuestas de los clientes
Is Prime a healthy drink?
Are Prime Hydration Drinks Healthy? – What about the hydration drinks? Here’s the nutritional information for one (16.9-oz.) bottle of Prime’s lemonade hydration drink :
25 calories0 grams total fat10 milligrams sodium5 grams carbohydrates1 gram total sugar0 grams protein
While these drinks are more kid-friendly options with the lack of caffeine, Haddad-Garcia reiterates that these “hydrating” beverages may not be what they appear. “When it comes to hydration, electrolytes are key, and Prime hydration drinks only have magnesium and potassium and miss out on the other important ones—calcium, sodium, chloride and phosphate,” she says.
Is Prime drink over 16?
Children are able to purchase bottles of the drink, which has become increasingly popular. However Prime Energy has an age limit of 18, this is due to it containing caffeine.
Why is Prime drink age restricted?
The release of YouTubers KSI and Logan Paul’s Prime Energy drink was a real injection of Gen Z culture straight into the veins of both parents and millenials alike; videos immediately arose of pandemonium in checkout aisles and many supermarkets even brought in per-person limits to curtail the chaos.
With no caffeine – and subsequently no age restriction – children were able to take themselves into their nearest supplier and buy it for themselves. However, one doctor has issued a warning to parents all over the country after parents at Milton Primary School in Newport, Wales, received a message from the school’s management concerning an unnamed child who had to get their stomach pumped after drinking Prime Energy drink.
READ MORE: BBC Bargain Hunt: Chaos erupts as team makes loss on ‘stolen’ item Dr Deborah Lee, Dr Fox Online Pharmacy, has said its “worryingly common” to see reports of teens who have suffered “harmful consequences after consuming energy drinks”. She told The Mirror : “Now here is yet another account of a primary school child with a serious cardiac event and needing to have their stomach pumped.
- This is hugely concerning.
- Energy drinks are not safe, and children, teenagers and their parents need to be made aware of this right away.” Further analysis into the drink reveals that parents need to be aware of the subtle difference between two available versions of the viral drink: Prime Hydration and Prime Energy.
It’s important to note that Prime Hydration is not classified as an energy drink since it lacks caffeine and sugar in its formulation. Although on Prime’s website it states that “Prime Energy is not recommended for children under the age of 16”, parents need to be aware of which Prime drink they are buying, as they shouldn’t be letting anyone under that age have the energy version.
Dr Lee said: “Energy drinks are not safe, and children, teenagers and their parents need to be made aware of this right away.” A 330ml can of Prime Energy contains a whopping 140mg of caffeine – compared to 80mg in a 250ml can of Red Bull. Taking a closer look at this, Dr Lee explained: “The European Food Standards Agency (EFSA) states a safe limit of caffeine for children (aged three to 18 years) as 3 mg/kg body weight per day.
“For a 10-year-old weighing 30kg, this means an upper limit of 90 mg of caffeine. In this one Prime drink, there is 140 mg of caffeine – 36% more than the recommended levels.” Caffeine is a stimulant, which Dr Lee says causes “increasing alertness, but it also reduces coordination and can cause anxiety, dizziness, headaches and insomnia”.
- She added: “Children are more sensitive to caffeine than adults, meaning a lower dose can have a more pronounced effect.” Dr Lee also noted two other ingredients that aren’t suitable for children – the artificial sweeteners sucralose and acesulfame.
- Artificial sweeteners “can raise blood glucose and insulin levels, as well as make unfavourable changes in the gut microbiome,” Dr Lee explained.
According to the doctor, children shouldn’t need to drink energy drinks. She added: “Children should have bags of energy! If they don’t – they need to be taken to see their GP. Energy drinks are not the answer.” “I actually find it amusing these are called energy drinks when there’s no energy in them.
School row as A-level students defy fancy dress ban Britain’s ‘oldest home’ – Kents Cavern – is on market for £2.5million Fresh hope for Devon festival after council forces venue change Angry Devon parents rally against job cuts at large school trust Babbacombe Cliff Railway defects ‘put passengers at risk of serious injury’
Story Saved You can find this story in My Bookmarks. Or by navigating to the user icon in the top right.
Why is Prime so expensive?
Why is Prime so expensive? – Due to the huge demand during its UK launch, it has been hard to get hold of the drink. This has pushed up prices. On Twitter last year, KSI added that the beverage was being sold on the “black market”. In a tweet, the YouTuber shared screenshots of bottles being sold for £15 on eBay and said: “This annoys me so much.
Wakey Wines, an off-licence in Wakefield that has gone viral on TikTok, gained notoriety for allegedly selling Prime bottles for £100 each.The shop’s owner, Mohammed Azar Nazir, posts clips of himself with his customers, boasting about how much they bought the drinks for.Though it’s unclear whether people were genuinely buying Prime drinks for £100 a bottle, or whether it was purely a marketing stunt, stores elsewhere have reportedly been selling Prime at inflated prices.
One of the beverage for £12.50 — more than six times what Asda and Aldi were charging. Another vowed to stop selling the energy drink, after customers complained about the £10 cost. One shop assistant who works at the shop told Surrey Live in February: “Deliveroo adds on a 42 per cent mark-up.
Sales were very slow via Deliveroo, due to the high prices. Customers in the store could buy the drink for £10 last month. Some customers ask and it’s very expensive to stock, I don’t want to lose custom. “My friend gave me one or two boxes. They cost me £8.50 per bottle, so I sold them for £10 each. So I don’t sell them any more.
Other stores are still selling them. If you look on Amazon and eBay, they cost £20. I heard one shop in Hersham is selling for £14 a bottle.”
Can kids drink Red Bull?
Find more answers here! Energy drinks are heavily marketed to kids, but energy drinks and kids don’t mix. Some parents may not know that energy drinks can actually be harmful for kids’ health. Most health professionals agree that energy drinks should be avoided among children and limited for adults.
Eep reading to learn more about why your kids should avoid energy drinks. Caffeine : Energy drinks often contain high amounts of caffeine. Caffeine is a stimulant found in plants that is added to energy drinks in high amounts. If kids have too much caffeine, it can lead to serious, life threatening heart problems.
Children are at a higher risk for heart issues from excess caffeine because their body size is much smaller than adults. High amounts of caffeine in kids can also cause sleep disruptions, which can lead to less attention and focus during the day. The Academy of Pediatrics recommends that children do not consume any caffeine.
- Sugar : Energy drinks are also a source of added sugar to kids diets.
- On average, an energy drink has 9 teaspoons of added sugar in one 12 ounce serving! Excess sugar in kids’ diets can lead to unwanted weight gain, cavities and higher risk for developing type two diabetes.
- For kids who are active and play sports, water is the best drink to keep your kids hydrated.
To help keep your kids healthy, limit sugary drinks and avoid drinks with caffeine. For more information about sugary drinks, visit Rethink Your Drink Nevada, Chenin Treftz Nickel, Ph.D., R.D., is a nutrition research scientist with Rethink Your Drink, a program offered by College of Agriculture, Biotechnology & Natural Resources ‘ Department of Nutrition in collaboration with Extension,
Can kids drink coffee?
CNN — We have become a coffee-crazed culture. Yet with all the studies coming out on how a cup of joe can reduce the risk for diabetes, heart disease, stroke, dementia and some cancers, what’s the harm? It’s even trickled down to children. Despite years of warnings from pediatricians and other health professionals that coffee and other caffeinated beverages such as sodas and sports drinks can be harmful to youth, parents are allowing their little ones — even toddlers — to drink those beverages.
A 2015 study of Boston moms found that 14% of those surveyed allowed their 2-year-olds to drink between 1 and 4 ounces of coffee a day (a half a cup of coffee is 4 ounces). The study also found that 2.5% of moms gave coffee to their 1-year-olds. The American Academy of Pediatrics recommends no caffeinated coffee, tea, soda, sports drinks or other products for children under 12, while adolescents between 12 and 18 should limit their intake to less than 100 milligrams per day — about the size of an old-fashioned cup of coffee.
A 16-ounce “grande” of Starbucks popular Blonde Roast coffee contains 360 milligrams, while the same size of its Pike Place Roast is 310 milligrams, It’s not just coffee. A bottle of sports drink can contain nearly 250 milligrams of caffeine depending on the brand, according to a Consumer Reports investigation,
- A cup of tea can have up to 47 milligrams, while a diet soda can have 46,
- Chocolate has some caffeine, too, with the amount rising as the chocolate darkens in color.
- A handful of chocolate-covered coffee beans can have 336 milligrams of caffeine, according to the US Department of Agriculture.
- You can even buy caffeine chewing gum, mints, gummy bears and energy bars — and let’s not forget coffee ice cream.
Because children are usually smaller in body size, it takes less caffeine to impair their functioning. An insignificant amount for an adult could be overwhelming for a small child. Too much caffeine can raise heart rates and blood pressure, contribute to acid reflux, and cause anxiety and sleep disturbances in children.
In high doses, caffeine can be dangerous. “Kids show up in the emergency room with irregular heartbeat or what we call tachycardia or rapid heartbeat,” said pediatrician Dr. Mark Corkins. “Some people think it’s cool to give toddlers a soda pop.” The limits are based mostly based on body size, and those limits increase when a child has grown large enough to metabolize caffeine more readily.
However, if children are small for their age, or have migraines, heart problems or seizures, they may be even more sensitive, according to the American Academy of Child and Adolescent Psychiatry, With all this bad news, why are parents letting kids drink coffee? It starts when small children begin to ask for caffeinated drinks such as coffee “because they see the parents and older siblings drinking it — it’s a ‘grown-up’ thing to drink,” said Corkins, division chief of pediatric gastroenterology, hepatology and nutrition at the University of Tennessee Health Science Center in Memphis, via email.
And because parents perceive it as harmless — and it likely is in tiny amounts — they will let their children take a sip or two, Corkins said. “However, once the parents start, it becomes a slippery slope and easier to let the kids drink what they want than fight with them.” There’s another issue: the impact of coffee, tea, soda and sports drinks on a balanced diet.
“My other problem with kids drinking coffee is that it’s of little nutritional value, and it’s replacing something that should be nutritionally complete, such as milk and water,” Corkins said. “Milk is packed with calcium and vitamin D, and water is a nutrient.
We’re like 60% water, basically an ocean.” Then there are the add-ons. Gone are the days when coffee simply came with a lump of sugar and cream. Coffee shops on nearly every corner now offer dozens of ways to spice and fatten up your drink of choice. “These drinks are basically a dessert,” Corkins said.
“They have the foam and the shots of flavored syrups, with whipped topping and then the sprinkles on top. Presentation is better than some of the desserts I’ve seen.” Extra sugars and heavy creams add fat and calories, while sugar-free versions can expose a children to artificial sweeteners.
Who created Prime?
New York CNN — For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime launched in January 2022 and is a joint creation between influencers (and former boxing rivals ) Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom.
- They have amassed tens of millions of followers on Instagram, YouTube and TikTok and capitalized on their influence to create a line of drinks that have become an instant success and disrupted the energy drink category.
- The duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine.
The drink differentiated itself from its older rivals with a lineup of punchy flavors, which include ice pop, lemonade and “Meta Moon,” a combination of blue raspberry, bubblegum and cotton candy. Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says Paul and KSI “have fans who are students, doctors, teachers, athletes and everything in between.” The drinks quickly sold out following their launch.
Pandemonium, like long lines and fans furiously grabbing for the drink, forced grocery store chain Aldi in the UK to limit purchases to one bottle per person at one point. The hype surrounding the drink also carried over to the US, where it has garnered a strong following with school-aged kids. A year later, Prime expanded its lineup to launch an ultra-caffeinated (and controversial) version called Energy.
A 12-ounce can contains 200 milligrams of caffeine, which contains six times more caffeine than a can of Coca-Cola. A 12-pack costs $29.99 and is sold at several retailers including Walmart, CVS and Target. Five flavors were introduced, including tropical punch, orange mango and strawberry watermelon.
“We launched Prime with one product line exactly one year ago and we’ve already grown to surpass some of the biggest players in the industry,” Paul said in a press release announcing Energy’s launch. “It’s been surreal to see our growth and now that we’re taking on the energy space, I’m excited to see where we can go.” But this week Senate Majority Leader Chuck Schumer said the US Food and Drug Administration should investigate the high caffeine content in the canned energy drink as well as its marketing efforts.
Schumer alleged that Prime Energy “has an eye-popping level of caffeine, and that’s giving parents and doctors the jitters for the kids that are targets” and said that another issue is that “most parents haven’t even heard of this stuff that their kids are begging for.” “Prime is born from the reels of social media and the enigmatic world of influencers,” Schumer said.
“Kids see it on their phones as they scroll, and then they actually have a need for it.” In response, Prime said that its energy drink contains a “comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.” Prime Energy has “complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18,” the company said.
“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers.” Both Paul’s and KSI’s followers on social media skew young.
On Instagram, 61% of Paul’s followers are 24 years old or younger (KSI’s is 63%) and on TikTok nearly 80% of Paul’s followers are 24 years old or younger, according to Fohr, an influencer marketing tech company. Prime’s account on Instagram for the same age bracket accounts for 66% of its following. The American Academy of Pediatrics recommends no caffeinated sports drinks or other products for children under the age of 12, while adolescents between the ages of age 12 and 18 should limit their intake to less than 100 milligrams per day.
The FDA says 400 milligrams of caffeine a day for healthy adults is “not generally associated with dangerous, negative effects.” The agency didn’t respond to CNN’s question if they will formally examine the drink. If it does advance to a Senate hearing, it wouldn’t be the first time.
In 2013, a Senate panel held a similar hearing with top energy drinks. “The leading energy drink companies at the time — Rockstar, Monster and Red Bull — all appeared before the Senate about a decade ago and were warned to be careful about their youth marketing pitches, but they weren’t anywhere near as tied to an early teenage cohort as Prime,” Jeffrey Klineman, editor-in-chief of BevNet, told CNN.
“It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Paul said that Prime Hydration made $250 million in retail sales in its first year.
- In addition to promoting it on their social media, Hydration has inked deals with major league sports, including the Los Angeles Dodgers, mixed martial arts organization UFC and, most recently, FC Barcelona soccer teams, to become their official energy drink.
- Sports drinks are a much smaller market than soda, but the category is “growing at a faster rate,” said Duane Stanford, editor and publisher of Beverage Digest.
For the first quarter of 2023, Prime Hydration has captured 5.8% dollar share of sports drinks, according to data from Beverage Digest. Although that’s far behind Pepsi-owned Gatorade (43.8%), Coca Cola-owned BodyArmor (14.4%) and Powerade (7.6%), Prime’s growth comes at the expense of those brands, with Gatorade and BodyArmor falling during that period, while Prime climbed.
- And there’s plenty of room for Prime to grow: Euromonitor forecasts that the $13 billion sports drink market in the US will grow to nearly $17 billion by 2027.
- Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.
- Lineman said it faces tougher competition compared to its sports drink because there’s a lot of “thriving brands” including Celsius, C4 and Ghost, which “are all larger by orders of magnitude and are growing quickly.” Considering Paul’s appeal and social media, it’s not a surprise that both of the drinks blew up so quickly, Klineman said.
“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kid’s drinks. Paul is way more appealing to a 13-year-old than a juice box.” CNN’s Samantha Beech and Maria Sole Campinoti contributed to this report.
Are 10 year olds allowed Prime?
I’m a dietitian – this is why you should never give kids Prime Energy Updated: 12:00 BST, 11 May 2023 It’s one of the most in-demand drinks among kids. But Prime Energy is one of the worst things children can consume, a dietitian has warned. The £1.99 drink, sold in colourful cans and in flavours such as Lemon Lime, Tropical Punch and Blue Raspberry, has more caffeine than Red Bull.
Dr Duane Mellor, from Aston University, said the beverage’s high caffeine content could lead to a rapid heart rate, disturbed sleep and anxiety. It comes after a, leading a school to issue a warning this week to parents about the drink’s ‘harmful effects’. The £1.99 drink, which is sold in colourful cans and comes in flavours such as Lemon Lime, Tropical Punch and Blue Raspberry, has more caffeine than Red Bull Prime was launched by YouTube stars KSI and Logan Paul last year, who have 24.1million and 23.6million followers, respectively Prime was launched by YouTube icons KSI and Logan Paul last year.
The pair have millions of followers online.
- Social media hype around the products led to it quickly selling out in supermarkets, leading to massive queues and rules on how many each customer could buy.
- Demand has saw scuffles break out in the aisles, bottles selling for as much as £100 and prompted,
- Cans have sold online for more than 10 times their retail value.
- There are two versions available – Prime Hydration is caffeine-free, sold in a bottle and comes in flavours including Orange, Grape and Ice Pop.
Prime Energy is sold in a can, with flavours including Orange Mango and Strawberry Watermelon. It contains high levels of caffeine.
- Each 330ml can contains 140mg of caffeine – almost the same as two cups of coffee (80mg each), two cans of Red Bull (80mg each) and slightly less than a of Monster (160mg).
- Rules in the UK set out that any energy drink with more than 150mg of caffeine must be labelled high in caffeine.
- Prime Energy comes with a warning that says the drink is not suitable to those who are sensitive to caffeine.
- It also states, on its own packaging, that it’s for ‘over 16 years only’.
Dr Mellor urged parents to be vigilant, warning that children should not consume any energy drinks. Those who consume the beverage can suffer a rapid heart rate and disturbed sleep in the short-term and anxiety and difficulty sleeping in the long-term.
- This can hamper children’s learning and development, in both children and adults.
- He told MailOnline: ‘The issue is in children, especially smaller children, the large amounts of caffeine in energy drinks for their body size is far greater than it would be for an adult.’
- Dr Mellor t old the label warning children not to have the drink should be ‘much clearer’ as the Government has not yet banned the sale of energy drinks to children – despite pledging to do so in 2019.
- However, many UK supermarkets have imposed their own rules against under 16s from buying energy drinks.
The drink, by YouTube stars KSI and Logan Paul, returned to Aldi branches nationwide on April 18 Milton Primary School in Newport, Gwent, warned parents of the ‘potential harmful effects’ of Prime Energy Shoppers queue up at Aldi in Ancoats, Manchester last month to buy new flavours of the viral energy drink Prime
- It comes after Milton Primary School in Newport, Gwent, warned parents of the ‘potential harmful effects’ of the canned product.
- The 474-pupil school told parents this week: ‘This morning a parent has reported that their child has had a cardiac episode over the weekend after drinking a Prime energy drink.
- ‘The child had to have their stomach pumped and although better now the parent wanted us to share this as a reminder of the potential harmful effects.’
- Dr Deborah Lee from Dr Fox Online Pharmacy previously said: ‘I would not recommend children drink Prime energy drinks or other energy drinks for children of any age.
‘Children don’t need energy drinks anyway – they have plenty of energy. If your child is lacking in energy take them to see their GP – do not give them an energy drink.’
- Speaking last year, the British Soft Drinks Association said: ‘Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world.
- ‘Energy drink manufacturers have taken all possible steps to be clear about the suitability of energy drinks.
- ‘Retailers, schools and parents all have a role to play in educating children about caffeine and sugar consumption from all sources.’
: I’m a dietitian – this is why you should never give kids Prime Energy
Does Prime have caffeine?
Each can of Prime Energy contains 200 milligrams of caffeine.
Is Prime a sports drink?
Product Description – Prime Hydration Sports Drink Assorted Variety Pack – the perfect hydration solution for athletes, fitness enthusiasts, and anyone seeking a refreshing boost during physical activities. This pack offers a selection of seven tantalizing flavors, including Lemon Lime, Tropical Punch, Blue Raspberry, Orange, meta moon, Ice Pop, and Strawberry Watermelon, ensuring that you never get tired of the same taste.
Designed to provide both energy and electrolyte replenishment, Prime Hydration is a versatile beverage that supports your active lifestyle. Each bottle contains 16.9 fluid ounces (500 ml) of deliciously flavored drink, giving you an ample supply to fuel your workouts or share with your workout buddies.
Need an extra kick of energy to power through your exercise routine? Prime Hydration Sports Drink has got you covered. Packed with ingredients specifically chosen to increase alertness and focus, it provides the necessary boost to keep you going strong.
When it comes to hydration, electrolytes play a crucial role. Prime Hydration understands this, which is why it contains essential electrolytes like sodium, potassium, and magnesium. By replenishing these electrolytes lost during physical exertion, this sports drink helps maintain proper hydration levels and supports optimal muscle function.
Say goodbye to dehydration and muscle cramps, and hello to peak performance. But Prime Hydration isn’t just about functionality—it’s also about taste. The assortment of flavors has been carefully crafted to provide a refreshing and enjoyable experience with every sip.
Whether you crave the zesty citrus of Lemon Lime, the tropical delight of Strawberry Watermelon, or the cool sweetness of Ice Pop, there’s a flavor for every palate. Stay hydrated, energized, and motivated with the Prime Hydration Sports Drink Assorted Variety Pack. Grab your favorite flavor, conquer your workouts, and take on the world with confidence.
It’s time to prime yourself for success.
Can a 13 year old boy drink Prime?
Prime hydration, all things considered, might be a superior option in contrast to other hydration drinks since it has no added sugar and less concerning fixings. Yes, a 13 year old can drink Prime. However, it is not recommended for anyone under the age of 18.
Is Prime a drink for adults?
The cans of the energy drink state that the product is not recommended for children under age 18, women who are pregnant or nursing, or people who are sensitive to caffeine. Schumer says this warning is not enough, and parents could get the caffeinated and non-caffeinated beverages of Prime mixed up.
Is Prime a energy drink?
Since 1997, when Red Bull debuted on the U.S. market, energy drinks have been a popular way to quench thirst, as well as an ongoing topic of controversy. Several brands have come under scrutiny for their ingredients, especially their caffeine levels, and their appeal to teens and tweens.
The latest energy drink to be put in the hot seat is Prime Energy. Launched in 2022 by social media influencers Logan Paul and Olajide William Olatunji, who goes by KSI, the brand has been wildly successful, especially among kids. The company markets the product as a healthier alternative to other sports and energy drinks.
Prime’s popularity recently caught the attention of Sen. Chuck Schumer (D-N.Y.), who has sent a letter to the Food and Drug Administration asking it to investigate the caffeine content and the marketing practices of Prime Energy drinks, claiming that the brand is heavily marketed to people under 18.
One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage—but buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets,” Schumer said in a statement. Prime Energy and the company’s other drink, Prime Hydration, have similar ingredients, but only Prime Energy contains caffeine : 200 mg in 12 ounces.
That’s more than what’s in a Starbucks Tall Dark Roast coffee, two 8-ounce cups of most other coffees, or two cans of Red Bull. But how bad, really, are energy drinks for your child—or for you? We spoke with pediatricians and Consumer Reports’ experts to find out.
Is Prime energy drink good for you?
Prime Energy Drink is a well-known and widely consumed beverage that promises to deliver a potent energy boost along with hydration. However, it frequently gets confused with its closely resembling sibling, Prime Hydration, owing to their parallel marketing strategies.
- While Prime Energy is formulated with substantial amounts of caffeine (6x the amount in a can of Coke) to provide a stimulating effect, Prime Hydration stands out for its utilization of artificial sweeteners.
- Nevertheless, upon scrutinizing its ingredient list, it becomes apparent why Prime Energy may not be the optimal choice for maintaining a healthy body.
Let’s delve into the key components of Prime Energy Drink and explore the potential adverse effects associated with these ingredients. Want to know about Prime Hydration, go here,
- Firstly, Prime Energy Drink contains manufactured citric acid, which is often used as a flavor enhancer. While manufactured citric acid is generally recognized as safe in small amounts, excessive consumption can lead to gastrointestinal issues such as stomach cramps and acid reflux.
- Another concerning ingredient is sucralose, an artificial sweetener found in Prime Energy Drink. Sucralose has been linked to various health concerns, including disruption of gut bacteria, increased appetite along with weight gain, and potential negative effects on blood sugar regulation.
- Additionally, Prime Energy Drink contains synthetic vitamins such as cyanocobalamin (vitamin B-12). While these vitamins are essential for proper bodily functions, relying on synthetic forms rather than obtaining them from whole foods may not provide the same benefits. Excessive intake of certain synthetic vitamins can even lead to toxicity.
- Prime Energy Drink contains high levels of synthetic caffeine, which can lead to adverse health effects such as rapid heart rate, heart palpitations, high blood pressure, and potential disruption of sleep patterns.
- Sodium benzoate is included in Prime Energy Drink as a preservative to inhibit the growth of bacteria, yeast, and molds, thereby extending the shelf life of the product. Sodium benzoate, which, when combined with vitamin C and exposed to elevated temperatures or light, may lead to the formation of benzene, a cancer-causing chemical.
Here’s what happens to your body when you highly caffeinated artificial drink energy drinks every day:
- Increased Risk of Heart Disease: Energy drinks contain high levels of caffeine, which can cause an increase in blood pressure and heart rate. Drinking energy drinks daily can lead to an increased risk of heart disease, including irregular heartbeat and high blood pressure.
- Dehydration: Energy drinks can contain high levels of artificial sweeteners (sucralose) along with caffeine, which can lead to dehydration. Dehydration can cause fatigue, headaches, and decreased cognitive function.
- Weight Gain: Energy drinks are often high in calories and sugar. Drinking them every day can lead to weight gain and an increased risk of obesity. Excessive artificial sweetener intake can also lead to insulin resistance and Type 2 diabetes. The artificial sweetener sucralose has been linked to Type 2 diabetes by a British Medical Journal study.
- Tooth Decay: Energy drinks contain high levels of acid and artificial sweeteners, which can erode tooth enamel and lead to tooth decay. Drinking them every day can lead to long-term dental problems.
- Insomnia: Energy drinks contain high levels of caffeine, which can interfere with sleep patterns. Drinking them every day can lead to insomnia and a lack of restful sleep.
- Addiction: Energy drinks can be addictive due to their high levels of caffeine and artificial sweeteners. Drinking them every day can lead to dependency and withdrawal symptoms if consumption is stopped suddenly.
- Headaches: When we drink energy drinks the caffeine causes the blood vessels in the brain to constrict. When you stop the caffeine intake, the blood vessels in the brain dilate. This increases the blood flow and can trigger a headache.